In the announcement, Facebook also added that playing videos automatically with sound on brings “videos to life.” Of course, not all may agree, but Facebook’s vice president, Dan Rose, is confident that this change will be well received by users. “After testing sound on in News Feed and hearing positive feedback, we’re slowly bringing it to more people.” “As people watch more videos on phones, they’ve come to expect sound when the volume on their device is turned on,” said Facebook’s announcement. For those of us who work in Facebook advertising services, we have to pay close attention to this. After Facebook tested automatic sound in News Feed and received positive feedback from participants, the company decided to slowly bring sound-on to more users. Back in 2017, Facebook announced on its newsroom blog that videos will automatically play with sound on.
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